Later
this week I will be spending an hour or so with one of my customers called Mr
Lancashire (not his real name). About three months ago, he decided to get
broadband – his first experience of the internet. He now wants to learn how to shop
online. Mr Lancashire is 86 years young.
At
the moment, Mr and Mrs Lancashire rely on someone to do their supermarket
shopping for them. That is fine, but it does leave them rather dependent. Mr
Lancashire sees that using the internet for their weekly shop is a way of
preserving his independence. They are going to keep using their friend to do
some shopping, but should that arrangement come to an end, they know there is
an alternative way to get fresh supplies.
My
dealings with Mr Lancashire have set me thinking. I have left out an earlier
part of the story. When he made his order for the internet (with a major
Internet Service Provider), the ISP sent him the hub, cables and instructions, with
the assumption that the customer will set it up by him- or herself. Mr
Lancashire could not make sufficient sense of the instructions to do it for
himself. So he contacted the provider, who wanted to charge him nearly £100.00.
He politely said No thank you.
Instead,
he contacted me. I serviced his computer, updated it ready for the internet,
and installed security software. When I returned his PC, I connected his hub to
the phone socket and then to his PC, checked that the internet was working, and
set up his email – all for significantly less than his ISP was offering.
And
my point is? There must be lots of people like Mr Lancashire, people who in
their working lives never had contact with computers, and never saw a use for
one in their leisure-time or in retirement. And yet it is dawning on some of
them that the PC and the internet provide ways to stay in control, maintain
one’s independence, and facilitate staying in one’s own home.
The
internet-connected computer not only enables internet shopping, but also
contact and communication with family and friends, via email, or visiting
Facebook sites to see photos of what those young family members are up to!
Hobbies and interests can be enhanced and stimulated by joining discussion
forums or regularly visiting dedicated websites. Managing bank and savings
accounts, paying bills, renewing TV licences – all that and much more can be done
from the comfort of one’s computer desk and chair, in one’s own home.
Mr
Lancashire is keen to take advantage of the opportunity – hurrah! But he is an
“innocent abroad” at the moment, trying to learn a whole new set of skills, so
that he can “read the screen” and “navigate around the world-wide web”. It’s
all a bit daunting, and with the best will in the world at 86 that’s quite a
challenge.
It
seems to me that personal support is a key element in enabling older surfers to
enjoy the benefits of an internet-connected PC. There’s a role for younger
members of the family if they are nearby, and there are courses provided by the
University of the Third Age and other similar organisations.
And
then there are people like me. Yes, I run a business, so I charge for my
services. But I am keen to provide support for those in a similar situation to
Mr Lancashire. I also hope it helps that I am a silver-haired entrepreneur,
well past the first flush of youth! I am local, with most of my customers in the South Manchester area. And I am willing to support local customers over
the phone if necessary.
If you are able, please spread the word that TLC is branching out to support silver
surfers as they use the technology to stay in charge of their lives. Set-up, support and tuition – those are
the key features of the package I’m offering.
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